{"id":121,"date":"2023-02-27T14:21:46","date_gmt":"2023-02-27T13:21:46","guid":{"rendered":"https:\/\/www2.dijonformation.com\/?page_id=121"},"modified":"2025-09-18T11:43:28","modified_gmt":"2025-09-18T09:43:28","slug":"bts-communication","status":"publish","type":"page","link":"https:\/\/dijonformation.com\/index.php\/bts-communication\/","title":{"rendered":"BTS Communication"},"content":{"rendered":"<div  data-label=\"Cta\" data-id=\"cta--1\" data-export-id=\"cta-blue-section\" data-category=\"cta\" class=\"cta-blue-section content-section content-section-spacing-medium bg-color1 white-text\" id=\"cta-1\" style=\"background-image: none; background-color: rgb(255, 97, 0);\"><div  class=\"gridContainer\"> <div  class=\"row middle-xs\"><div  class=\"col-sm-8 space-bottom-xs\" data-type=\"column\">  <h3  class=\"\">T\u00e9l\u00e9charger la fiche d\u00e9taill\u00e9e de la formation BTS Communication<\/h3><\/div> <div  class=\"col-sm-4 end-sm\" data-type=\"column\"> <a  class=\"button color-white\" href=\"https:\/\/dijonformation.com\/wp-content\/uploads\/2025\/04\/Programme-BTS-COM.pdf\" target=\"_blank\" data-cp-link=\"1\" data-icon=\"\" rel=\"noopener\">T\u00c9L\u00c9CHARGER<\/a><\/div> <\/div><\/div> <\/div><div  data-label=\"Content\" data-id=\"content--1\" data-export-id=\"content-12\" data-category=\"content\" class=\"content-12 content-section content-section-spacing\" id=\"content-1\" style=\"background-color: rgb(255, 255, 255); background-image: none;\"><div  class=\"gridContainer\"> <div  class=\"row text-center\"><div  class=\"section-title-col\" data-type=\"column\">  <h2  class=\"\"><span  style=\"font-weight: 600;\">Objectifs de la formation BTS Communication<\/span><\/h2><\/div> <\/div> <div  class=\"row center-xs middle-xs\"> <div  class=\"col-sm-9\" data-type=\"column\"><p  class=\"lead\" style=\"text-align: justify;\"><span  style=\"font-weight: 400; color: rgb(34, 34, 34);\">Le BTS Communication a pour objectif de concevoir et mettre en \u0153uvre des op\u00e9rations de communication, qui peuvent rev\u00eatir une forme publicitaire, \u00e9v\u00e9nementielle, relationnelle dans un cadre commercial, institutionnel, social ou public. L\u2019\u00e9tudiant en BTS Communication se forme pour participer \u00e0 la cr\u00e9ation des formes et contenus de communication interne ou externe, et g\u00e9rer la relation annonceurs\/prestataires aussi bien en tant qu\u2019acheteur que vendeur.<\/span><\/p> <\/div> <\/div><\/div> <\/div><div  data-label=\"Counters\" data-id=\"counters--1\" data-export-id=\"counters-1\" data-category=\"counters\" class=\"counters-1 content-section content-section-spacing\" id=\"counters-1\" style=\"background-color: rgb(245, 250, 253);\"><div  class=\"gridContainer\"> <div  class=\"row text-center\"><div  class=\"section-title-col\" data-type=\"column\"> <h2  class=\"\"><span  style=\"font-weight: 600;\">Taux de r\u00e9ussite<\/span><\/h2> <\/div> <\/div> <div  class=\"row spaced-cols\" data-type=\"row\" data-fixed=\"true\">    <div  class=\"col-xs-12 col-sm-4 space-bottom-small col-padding-xs col-md-3\"> <div  class=\"circle-counter color6\"> <svg  class=\"circle-svg\" viewBox=\"0 0 100 100\"> <circle  r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\"><\/circle> <circle  class=\"circle-bar\" r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\" style=\"stroke-dashoffset: 0px;\"><\/circle><\/svg> <div  class=\"circle-content\"><h2  class=\"font-100\" data-min=\"0\" data-max=\"100\" data-stop=\"100\" data-prefix=\"\" data-suffix=\"%\" data-countup=\"true\" data-duration=\"2000\"><\/h2> <p ><span  style=\"color: rgb(34, 34, 34);\">2022<\/span><\/p><\/div> <\/div><\/div><div  class=\"col-xs-12 col-sm-4 space-bottom-small col-padding-xs col-md-3\"> <div  class=\"circle-counter color6\"> <svg  class=\"circle-svg\" viewBox=\"0 0 100 100\"> <circle  r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\"><\/circle> <circle  class=\"circle-bar\" r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\" style=\"stroke-dashoffset: 0px;\"><\/circle><\/svg> <div  class=\"circle-content\"><h2  class=\"font-100\" data-min=\"0\" data-max=\"100\" data-stop=\"100\" data-prefix=\"\" data-suffix=\"%\" data-countup=\"true\" data-duration=\"2000\"><\/h2> <p ><span  style=\"color: rgb(34, 34, 34);\">2023<\/span><\/p><\/div> <\/div><\/div><div  class=\"col-xs-12 col-sm-4 space-bottom-small col-padding-xs col-md-3\"> <div  class=\"circle-counter color6\"> <svg  class=\"circle-svg\" viewBox=\"0 0 100 100\"> <circle  r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\"><\/circle> <circle  class=\"circle-bar\" r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\" style=\"stroke-dashoffset: 0px;\"><\/circle><\/svg> <div  class=\"circle-content\"><h2  class=\"font-100\" data-min=\"0\" data-max=\"100\" data-stop=\"100\" data-prefix=\"\" data-suffix=\"%\" data-countup=\"true\" data-duration=\"2000\"><\/h2> <p ><span  style=\"color: rgb(34, 34, 34);\">2024<\/span><\/p><\/div> <\/div><\/div><div  class=\"col-xs-12 col-sm-4 space-bottom-small col-padding-xs col-md-3\"> <div  class=\"circle-counter color6\"> <svg  class=\"circle-svg\" viewBox=\"0 0 100 100\"> <circle  r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\"><\/circle> <circle  class=\"circle-bar\" r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\" style=\"stroke-dashoffset: 99.525655px;\"><\/circle><\/svg> <div  class=\"circle-content\"><h2  class=\"font-100\" data-min=\"0\" data-max=\"100\" data-stop=\"67\" data-prefix=\"\" data-suffix=\"%\" data-countup=\"true\" data-duration=\"2000\"><\/h2> <p ><span  style=\"color: rgb(34, 34, 34);\">2025<\/span><\/p><\/div> <\/div><\/div><\/div><\/div> <\/div><div  data-label=\"Overlappable\" data-id=\"overlappable--1\" data-export-id=\"overlappable-4\" data-category=\"overlappable\" class=\"overlappable-4 content-section content-section-spacing\" data-overlap=\"true\" id=\"overlappable-1\" style=\"background-color: rgb(255, 255, 255);\"><div  class=\"gridContainer\"> <div  data-type=\"row\" class=\"row spaced-cols text-center\"><div  class=\"col-xs-12 col-sm-4 col-padding\"> <i  class=\"fa icon shadow-large-black aligncenter fa-clock-o reverse round big color1\"><\/i> <div  data-type=\"column\" class=\"\"> <h5  class=\"\"><span  style=\"font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; font-weight: 600; color: rgb(34, 34, 34);\">Dur\u00e9e<\/span><\/h5> <p  class=\"\"><span  style=\"color: rgb(34, 34, 34);\">2 ans<\/span><\/p><\/div> <\/div> <div  class=\"col-xs-12 col-sm-4 col-padding\"> <i  class=\"fa icon shadow-large-black aligncenter fa-calendar reverse round big color1\"><\/i> <div  data-type=\"column\" class=\"\"><h5  class=\"\"><span  style=\"font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; font-weight: 600; color: rgb(34, 34, 34);\">Rythme<\/span><\/h5> <p  class=\"\"><span  style=\"color: rgb(60, 66, 79);\">2 jours en formation\n<\/span><br ><span  style=\"color: rgb(60, 66, 79);\">3 jours en entreprise<\/span><\/p><\/div> <\/div> <div  class=\"col-xs-12 col-sm-4 col-padding\"> <i  class=\"fa icon shadow-large-black aligncenter fa-align-justify reverse round big color1\"><\/i> <div  data-type=\"column\" class=\"\"><h5  class=\"\"><span  style=\"font-weight: 600; font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; color: rgb(34, 34, 34);\">Cr\u00e9dits<\/span><\/h5> <p  class=\"\"><span  style=\"color: rgb(34, 34, 34);\">120 ECTS<\/span><\/p><\/div> <\/div><div  class=\"col-xs-12 col-sm-4 col-padding\"> <i  class=\"fa icon shadow-large-black aligncenter fa-mortar-board reverse round big color1\"><\/i> <div  data-type=\"column\" class=\"\"> <h5  class=\"\"><span  style=\"font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; font-weight: 600; color: rgb(34, 34, 34);\">Accessible apr\u00e8s<\/span><\/h5> <p  class=\"\"><span  style=\"color: rgb(34, 34, 34);\">Baccalaur\u00e9at<\/span><\/p><\/div> <\/div><div  class=\"col-xs-12 col-sm-4 col-padding\"> <i  class=\"fa icon shadow-large-black aligncenter fa-building reverse round big color1\"><\/i> <div  data-type=\"column\" class=\"\"> <h5  class=\"\"><span  style=\"font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; font-weight: 600; color: rgb(34, 34, 34);\">Campus<\/span><\/h5> <p  class=\"\"><span  style=\"color: rgb(60, 66, 79); font-weight: 700;\">Dijon Formation\n<\/span><br ><span  style=\"color: rgb(60, 66, 79);\">Accessible aux personnes \u00e0 mobilit\u00e9 r\u00e9duite<\/span><\/p><\/div> <\/div><div  class=\"col-xs-12 col-sm-4 col-padding\"> <i  class=\"fa icon shadow-large-black aligncenter fa-folder reverse round big color1\"><\/i> <div  data-type=\"column\" class=\"\"> <h5  class=\"\"><span  style=\"font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; font-weight: 600; color: rgb(34, 34, 34);\">Contrats<\/span><\/h5> <p  class=\"\"><span  style=\"color: rgb(60, 66, 79);\">Contrat d\u2019apprentissage\n<\/span><br ><span  style=\"color: rgb(60, 66, 79);\">Contrat de professionnalisation\n<\/span><br ><span  style=\"color: rgb(60, 66, 79);\">PRO A\n<\/span><br ><span  style=\"color: rgb(60, 66, 79);\">CPF<\/span><\/p><\/div> <\/div><\/div> <\/div><\/div><div  data-label=\"Features\" data-id=\"features--1\" data-export-id=\"features-13\" data-category=\"features\" class=\"features-13 content-section content-section-spacing\" id=\"features-1\" style=\"background-color: rgb(255, 255, 255);\"><div  class=\"gridContainer\"> <div  class=\"row text-center\"><div  class=\"section-title-col\" data-type=\"column\">  <\/div> <\/div> <div  class=\"row spaced-cols center-sm content-center-sm\" data-type=\"row\"> <div  class=\"col col-sm-6 col-md-3 space-bottom\"> <i  class=\"fa icon fa-paper-plane bordered round big color1\"><\/i>  <h4  class=\"\"><span  style=\"font-weight: 600; font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; color: rgb(34, 34, 34);\">Comp\u00e9tences vis\u00e9es<\/span><span  id=\"_mce_caret\" data-mce-bogus=\"1\" data-mce-type=\"format-caret\"><span  style=\"font-weight: 600; font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; color: rgb(34, 34, 34);\">\ufeff<\/span><\/span><\/h4><p  class=\"\" style=\"text-align: justify;\">\u2022<span  style=\"color: rgb(60, 66, 79);\"> Concevoir et mettre en \u0153uvre des op\u00e9rations de communication qui peuvent rev\u00eatir un caract\u00e8re publicitaire, \u00e9v\u00e9nementiel ou relationnel<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Collaborer \u00e0 la cr\u00e9ation des formes et contenus de communication<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> G\u00e9rer la relation annonceurs \/prestataires<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Exercer son activit\u00e9 dans diff\u00e9rents types d\u2019organisation<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Mettre en \u0153uvre des projets de communication et assurer leur suivi<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Mettre en place une veille permanente<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Coordonner, planifier et contr\u00f4ler les diff\u00e9rentes t\u00e2ches de communication<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> D\u00e9terminer le budget n\u00e9cessaire aux op\u00e9rations de communication et assurer le suivi du dit budget<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Veiller au respect de la qualit\u00e9 et de la d\u00e9ontologie particuli\u00e8re \u00e0 la profession<\/span><\/p> <\/div> <div  class=\"col col-sm-6 col-md-3 space-bottom\"><i  class=\"fa icon fa-bars bordered round big color1\"><\/i> <h4  class=\"\"><span  style=\"font-weight: 600; font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; color: rgb(34, 34, 34);\">Programme de formation<\/span><\/h4> <p  class=\"\" style=\"text-align: justify;\">\u2022<span  style=\"color: rgb(60, 66, 79);\"> Cultures de la communication<\/span><br >\u2022 <span  style=\"color: rgb(60, 66, 79);\">Langue vivante \u00e9trang\u00e8re<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Culture \u00e9conomique, juridique et manag\u00e9riale<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Contribuer \u00e0 l\u2019\u00e9laboration et au pilotage de la strat\u00e9gie de communication<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Concevoir et mettre en oeuvre des solutions de communication<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Accompagner le d\u00e9veloppement de solutions m\u00e9dia digitales innovantes<\/span><\/p> <\/div> <div  class=\"col col-sm-6 col-md-3 space-bottom\"><i  class=\"fa icon fa-check-circle bordered round big color1\"><\/i> <h4  class=\"\"><span  style=\"font-weight: 600; font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; color: rgb(34, 34, 34);\">Modalit\u00e9s d\u2019\u00e9valuation<\/span><\/h4> <p  class=\"\" style=\"text-align: left;\">\u2022 \u00c9preuves ponctuelles<\/p> <\/div> <div  class=\"col col-sm-6 col-md-3 space-bottom\"><i  class=\"fa icon fa-star bordered round big color1\"><\/i> <h4  class=\"\"><span  style=\"font-weight: 600; font-family: Helvetica, Arial, sans-serif, arial, helvetica, sans-serif; color: rgb(34, 34, 34);\">Emplois accessibles<\/span><\/h4> <p  class=\"\" style=\"text-align: justify;\">\u2022<span  style=\"color: rgb(60, 66, 79);\"> Assistant(e) de communication<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Charg\u00e9(e) de communication<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Attach\u00e9(e) commercial(e)<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Attach\u00e9(e) du d\u00e9veloppement et du patrimoine<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Responsable de client\u00e8le<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Conseiller(\u00e8re) commercial(e)<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Assistant(e) de publicit\u00e9, Assistant(e) chef de publicit\u00e9<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Chef de projet<\/span><br >\u2022<span  style=\"color: rgb(60, 66, 79);\"> Vendeur(deuse) d\u2019espaces publi-citaires<\/span><\/p> <\/div> <\/div><\/div> <\/div><div  data-label=\"Cta\" data-id=\"cta--2\" data-export-id=\"cta-centered-bg-section\" data-category=\"cta\" data-section-ov=\"1\" class=\"cta-centered-bg-section content-section content-section-spacing-medium white-text\" data-parallax-depth=\"20\" id=\"cta-2\" style=\"background-color: rgb(52, 58, 64); background-size: cover; background-position: center top; background-image: none;\"><div  class=\"gridContainer\"> <div  class=\"row text-center\"><div  data-type=\"column\" class=\"\">  <h3  class=\"\"><span  style=\"font-family: Muli, arial, helvetica, sans-serif;\">Pour plus d\u2019informations, pr\u00e9inscrivez-vous<\/span><\/h3><a  class=\"button color-white\" href=\"https:\/\/inscriptions.dijonformation.com\/bienvenue?site=dijon\" target=\"_blank\" data-cp-link=\"1\" data-icon=\"\" rel=\"noopener\">SE PR\u00c9INSCRIRE<\/a><\/div> <\/div><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9charger la fiche d\u00e9taill\u00e9e de la formation BTS Communication T\u00c9L\u00c9CHARGER Objectifs de la formation BTS Communication Le BTS Communication a pour objectif de concevoir et mettre en \u0153uvre des op\u00e9rations de communication, qui peuvent rev\u00eatir une forme publicitaire, \u00e9v\u00e9nementielle, relationnelle dans un cadre commercial, institutionnel, social ou public. L\u2019\u00e9tudiant en BTS Communication se forme pour&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/dijonformation.com\/index.php\/bts-communication\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pro\/page-templates\/full-width-page.php","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-121","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTS Communication - Dijon Formation BTS Communication<\/title>\n<meta name=\"description\" content=\"BTS Communication \u00e0 Dijon Formation, forme ses futurs alternants en 2 ans, aux m\u00e9tiers de la Communication en 100% alternance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dijonformation.com\/index.php\/bts-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTS Communication - 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