{"id":127,"date":"2023-02-27T14:23:06","date_gmt":"2023-02-27T13:23:06","guid":{"rendered":"https:\/\/www2.dijonformation.com\/?page_id=127"},"modified":"2025-09-18T12:07:49","modified_gmt":"2025-09-18T10:07:49","slug":"bts-management-commercial-operationnel","status":"publish","type":"page","link":"https:\/\/dijonformation.com\/index.php\/bts-management-commercial-operationnel\/","title":{"rendered":"BTS MCO Management Commercial Op\u00e9rationnel"},"content":{"rendered":"

T\u00e9l\u00e9charger la fiche d\u00e9taill\u00e9e de la formation
BTS Management Commercial Op\u00e9rationnel<\/h3><\/div>
T\u00c9L\u00c9CHARGER <\/a><\/div> <\/div><\/div> <\/div>
<\/div> <\/div>

Objectifs de la formation<\/span>
\nBTS Management Commercial Op\u00e9rationnel<\/span><\/h2>

Le d\u00e9tenteur du BTS Management Commercial Op\u00e9rationnel \u00e0 Dijon Formation aspire \u00e0 assumer la responsabilit\u00e9 op\u00e9rationnelle de l\u2019int\u00e9gralit\u00e9 ou d\u2019une partie d\u2019une unit\u00e9 commerciale, tout en dirigeant son \u00e9quipe commerciale. Une unit\u00e9 commerciale peut \u00eatre un espace physique ou virtuel offrant \u00e0 un client potentiel l\u2019acc\u00e8s \u00e0 une gamme de produits ou de services. Le d\u00e9veloppement, l\u2019\u00e9tablissement et le soutien d\u2019un portefeuille clients, ainsi que l\u2019optimisation de leur valeur \u00e0 long terme, sont au c\u0153ur de cette perspective. Cette fonction englobe \u00e9galement la gestion de la relation client \u00e0 distance, la e-relation, et la conduite des transactions en e-commerce. En plus de cela, le titulaire du BTS MCO doit \u00eatre comp\u00e9tent pour animer des r\u00e9seaux de distributeurs, de partenaires, et de vente directe.<\/span><\/p> <\/div> <\/div><\/div> <\/div>

Taux de r\u00e9ussite<\/span><\/h2> <\/div> <\/div>
<\/circle> <\/circle><\/svg>

<\/h2>

2023<\/span><\/p><\/div> <\/div><\/div>

<\/circle> <\/circle><\/svg>

<\/h2>

2024<\/span><\/p><\/div> <\/div><\/div>

<\/circle> <\/circle><\/svg>

<\/h2>

2025<\/span><\/p><\/div> <\/div><\/div><\/div><\/div> <\/div>

<\/i>
Dur\u00e9e<\/span><\/h5>

2 ans\ufeff<\/span><\/span><\/p><\/div> <\/div>

<\/i>
Rythme<\/span>\ufeff<\/span><\/span><\/h5>

2 jours en formation\n<\/span>
3 jours en entreprise<\/span><\/p><\/div> <\/div>

<\/i>
Cr\u00e9dits<\/span><\/h5>

120 ECTS<\/span><\/p><\/div> <\/div>

<\/i>
Accessible <\/span><\/h5>

Baccalaur\u00e9at<\/span><\/p><\/div> <\/div>

<\/i>
Campus<\/span><\/h5>

Dijon Formation et Chalon Formation
\nNos campus sont accessibles aux personnes \u00e0 mobilit\u00e9 r\u00e9duite<\/p><\/div> <\/div>

<\/i>
Contrats<\/span><\/h5>

Contrat d\u2019apprentissage\n<\/span>
Contrat de professionnalisation\n<\/span>
PRO A\n<\/span>
CPF<\/span><\/p><\/div> <\/div><\/div> <\/div><\/div>

<\/div> <\/div>
<\/i>

Comp\u00e9tences vis\u00e9es<\/span><\/h4>

\u2022 Management de l\u2019unit\u00e9 commerciale<\/span>
\u2022 Gestion de la relation avec la client\u00e8le<\/span>
\u2022 Gestion et animation de l\u2019offre de produits et de services<\/span>
\u2022 Recherche et exploitation de l\u2019information n\u00e9cessaire \u00e0 l\u2019activit\u00e9 commerciale<\/span>
\u2022 Assurer la veille informationnelle<\/span>
\u2022 R\u00e9aliser des \u00e9tudes commerciales<\/span>
\u2022 Animer et dynamiser l\u2019offre commerciale<\/span>
\u2022 \u00c9laborer et adapter en continu l\u2019offre de produits et de services<\/span>
\u2022 Organiser l\u2019espace commercial<\/span>
\u2022 D\u00e9velopper les performances de l\u2019espace commercial<\/span>
\u2022 Concevoir et mettre en place la communication commerciale<\/span>
\u2022 G\u00e9rer les op\u00e9rations courantes<\/span>
\u2022 Pr\u00e9voir et budg\u00e9tiser l\u2019activit\u00e9<\/span>
\u2022 Organiser le travail de l\u2019\u00e9quipe commerciale<\/span>
\u2022 Recruter des collaborateurs<\/span>
\u2022 Animer l\u2019\u00e9quipe commerciale<\/span>
\u2022 \u00c9valuer les performances de l\u2019\u00e9quipe commerciale<\/span>
\u2022 S\u2019adapter \u00e0 une situation de communication<\/span>
\u2022 \u00c9tablir un diagnostic (ou une partie de diagnostic) pr\u00e9parant une prise de d\u00e9cision strat\u00e9gique<\/span><\/p> <\/div>

<\/i>

Programme de formation<\/span><\/h4>

\u2022 Culture g\u00e9n\u00e9rale et expression<\/span>
\u2022 Communication en langue vivante \u00e9trang\u00e8re<\/span>
\u2022 Culture \u00e9conomique juridique et manag\u00e9riale<\/span>
\u2022 D\u00e9veloppement de la relation client et de la vente conseil<\/span>
\u2022 Animation et dynamisation de l\u2019offre commerciale<\/span>
\u2022 Gestion op\u00e9rationnelle<\/span>
\u2022 Management de l\u2019\u00e9quipe commerciale<\/span><\/p> <\/div>

<\/i>

Modalit\u00e9s d\u2019\u00e9valuation<\/span><\/h4>

\u2022 CCF (Contr\u00f4les Continus en Formation)
\n\u2022 \u00c9preuves ponctuelles<\/p> <\/div>

<\/i>

Emplois accessibles<\/span><\/h4>

\u2022 Second(e) de rayon<\/span>
\u2022 Assistant(e) chef de rayon<\/span>
\u2022 Directeur(rice) adjoint(e) de magasin<\/span>
\u2022 Animateur(rice) des ventes<\/span>
\u2022 Charg\u00e9(e) de client\u00e8le<\/span>
\u2022 Conseiller(\u00e8re) commerciale<\/span>
\u2022 D\u00e9l\u00e9gu\u00e9(e) commercial(e)<\/span>
\u2022 Vendeur(se) conseil<\/span>
\u2022 Responsable de site<\/span>
\u2022 Responsable d\u2019agence<\/span>
\u2022 Chef(fe) d\u2019agence commerciale<\/span>
\u2022 Chef(fe) de secteur<\/span><\/p> <\/div> <\/div><\/div> <\/div>

Pour plus d\u2019informations, pr\u00e9inscrivez-vous<\/span><\/h3>CAMPUS DIJON<\/a>CAMPUS CHALON<\/a><\/div> <\/div><\/div> <\/div>","protected":false},"excerpt":{"rendered":"

T\u00e9l\u00e9charger la fiche d\u00e9taill\u00e9e de la formationBTS Management Commercial Op\u00e9rationnel T\u00c9L\u00c9CHARGER Objectifs de la formation BTS Management Commercial Op\u00e9rationnelLe d\u00e9tenteur du BTS Management Commercial Op\u00e9rationnel \u00e0 Dijon Formation aspire \u00e0 assumer la responsabilit\u00e9 op\u00e9rationnelle de l\u2019int\u00e9gralit\u00e9 ou d\u2019une partie d\u2019une unit\u00e9 commerciale, tout en dirigeant son \u00e9quipe commerciale. Une unit\u00e9 commerciale peut \u00eatre un espace…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pro\/page-templates\/full-width-page.php","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-127","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"\nBTS Management Commercial Op\u00e9rationnel \u00e0 Dijon Formation<\/title>\n<meta name=\"description\" content=\"Dijon Formation forme ses alternants au BTS Management Commercial Op\u00e9rationnel pour g\u00e9rer et d\u00e9velopper l'activit\u00e9 d'une unit\u00e9 commerciale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dijonformation.com\/index.php\/bts-management-commercial-operationnel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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