{"id":3360,"date":"2024-04-12T14:37:48","date_gmt":"2024-04-12T12:37:48","guid":{"rendered":"https:\/\/dijonformation.com\/?page_id=3360"},"modified":"2026-07-03T12:04:28","modified_gmt":"2026-07-03T10:04:28","slug":"bachelor-responsable-commercial-2","status":"publish","type":"page","link":"https:\/\/dijonformation.com\/index.php\/bachelor-responsable-commercial-2\/","title":{"rendered":"Bachelor Responsable du D\u00e9veloppement Commercial"},"content":{"rendered":"

T\u00e9l\u00e9charger la fiche d\u00e9taill\u00e9e de la formation Responsable du D\u00e9veloppement Commercial avec 3 options de parcours<\/h3><\/div>
T\u00c9L\u00c9CHARGER<\/a><\/div> <\/div><\/div> <\/div>

Certification professionnelle \u00ab Responsable du d\u00e9veloppement commercial \u00bb enregistr\u00e9e au RNCP pour une dur\u00e9e de 3 ans \u00e0 compter du 21\/12\/2023, au niveau de qualification 6 – code NSF 312 – structur\u00e9e en 4 blocs de comp\u00e9tences et d\u00e9livr\u00e9e par ASSOCIATION INTERNATIONALE POUR LA FORMATION (ICL \u2013 IDRAC), organisme certificateur. Certification accessible via le dispositif VAE : https:\/\/www.icl.fr\/alternance\/dispositif-vae-icl<\/a> – Fiche RNCP N\u00b0 38505 consultable sur : https:\/\/www.francecompetences.fr\/recherche\/rncp\/38505<\/a><\/p> <\/div>

\"\"<\/a><\/div> <\/div><\/div> <\/div>

Bachelor Responsable du \n<\/span>
D\u00e9veloppement Commercial\n<\/span>
option 3 parcours :<\/span><\/h2>

Commerce\/Marketing
\nCommunication\/\u00e9v\u00e8nementiel
\nBanque\/Assurance<\/p>

\nOrganisme certificateur : AIPF ICL\n
France Comp\u00e9tences Fiche RNCP 38505<\/a><\/span><\/span><\/h3><\/div> <\/div>

\u2022 \u00c9laborer une vision globale, articuler strat\u00e9gie, marketing et actions commerciales et int\u00e9grer les enjeux de la transformation digitale ;
\n\u2022 Manager des projets transversaux, mobiliser les \u00e9quipes et adapter les pratiques aux \u00e9volutions organisationnelles et manag\u00e9riales
\n\u2022 Suivre les r\u00e9sultats (ventes, indicateurs), piloter la relation client et am\u00e9liorer la satisfaction tout au long du parcours client.<\/p> <\/div> <\/div><\/div> <\/div>

<\/i>
Dur\u00e9e<\/span><\/h5>

1 an<\/span>\ufeff<\/span><\/span><\/p><\/div> <\/div>

<\/i>
Rythme<\/span><\/h5>

1 \u00e0 2 semaines par mois en formation\n
Le reste en entreprise<\/span><\/p><\/div> <\/div>

<\/i>
Accessible apr\u00e8s<\/span><\/h5>

Bac+2<\/span><\/p><\/div> <\/div>

<\/i><\/a>
Campus<\/span><\/h5>

Dijon Formation et Chalon Formation
\nNos campus sont accessibles aux personnes \u00e0 mobilit\u00e9 r\u00e9duite<\/p><\/div> <\/div>

<\/i>
Contrats<\/span><\/h5>

Contrat de professionnalisation\n<\/span>
Contrat d\u2019apprentissage\n
CPF<\/span>\n
Pro A<\/p><\/div> <\/div>

<\/i>
VAE<\/span><\/h5>

https:\/\/www.icl.fr\/alternance\/dispositif-vae-icl<\/a><\/a><\/p><\/div> <\/div><\/div> <\/div><\/div>

<\/div> <\/div>
<\/i>

Comp\u00e9tences vis\u00e9es<\/span><\/h4>

<\/a>\u2022 Acc\u00e9dez \u00e0 la liste compl\u00e8te des comp\u00e9tences vis\u00e9es dans la partie bloc de comp\u00e9tences de la fiche RCNP38505 en ligne :
https:\/\/www.francecompetences.fr\/recherche\/rncp\/38505\/#anchor3<\/a><\/p>

\u2022 R\u00e9aliser une analyse de son march\u00e9
\nIdentifier les parties prenantes internes et externes
\u2022 Hi\u00e9rarchiser les cibles
\u2022 D\u00e9finir les objectifs du plan de d\u00e9veloppement commercial
\u2022 Planifier les diff\u00e9rentes actions \u00e0 mettre en oeuvre
\u2022 Pr\u00e9senter le plan de strat\u00e9gie commerciale et marketing de son p\u00e9rim\u00e8tre
\u2022 R\u00e9aliser une veille concurrentielle, commerciale, technique et technologique continue
\u2022 Proposer les ajustements du plan de strat\u00e9gie commerciale
\u2022 S’approprier le discours commercial et les supports de vente
\u2022 Concevoir un plan de prospection commerciale cibl\u00e9
\nR\u00e9aliser un plan d\u2019action commercial
\u2022 Organiser le d\u00e9veloppement cibl\u00e9 d\u2019un portefeuille commercial
\u2022 R\u00e9aliser un entretien commercial adapt\u00e9 au contexte
\u2022 Formaliser une proposition commerciale chiffr\u00e9e et compl\u00e8te
\u2022 Mener les n\u00e9gociations de vente
\nOptimiser la gestion de la relation client
\u2022 G\u00e9rer les r\u00e9clamations\/litiges
\u2022 Concevoir un budget commercial
\u2022 Piloter le budget commercial
\u2022 Participer aux activit\u00e9s de recrutement du personnel
\u2022 Coordonner la r\u00e9partition des t\u00e2ches d\u2019une \u00e9quipe commerciale
\u2022 D\u00e9velopper les comp\u00e9tences et niveau de formation de son \u00e9quipe en lien avec le service RH
\u2022 Accompagner individuellement les membres de l\u2019\u00e9quipe
\u2022 Animer une \u00e9quipe en r\u00e9seau
\u2022 Communiquer sur les r\u00e9seaux professionnels et d\u2019affaires
\u2022 Piloter au quotidien les objectifs individuels et collectifs de son \u00e9quipe
\u2022 Contr\u00f4ler la performance de l\u2019\u00e9quipe
\u2022 G\u00e9rer les \u00e9quipes
\nImpulser des \u00e9volutions et innovations de d\u00e9veloppement commercial et marketing cr\u00e9atives et originales
\u2022 Mettre en oeuvre une m\u00e9thode de gestion de projet d\u2019affaires agile
\u2022 Coop\u00e9rer avec les fonctions transverses \/support
\u2022 Pr\u00e9senter les projets de d\u00e9veloppement d\u2019affaires innovants de l\u2019entreprise
\u2022 Int\u00e9grer la strat\u00e9gie RSE dans les actions de communication de l\u2019innovation commerciale et marketing
\u2022 Mettre en oeuvre la strat\u00e9gie marketing digital d\u2019une entreprise
\u2022 Mesurer l\u2019efficacit\u00e9 de communication de l\u2019innovation<\/p> <\/div>

<\/i>

Bloc de comp\u00e9tences<\/span><\/h4>

\u2022 <\/span>BLOC 1 : D\u00e9finir la strat\u00e9gie op\u00e9rationnelle de d\u00e9veloppement commercial d\u2019une entreprise\n

BLOC 2 : D\u00e9ployer le plan de d\u00e9veloppement commercial d\u2019une entreprise

BLOC 3 : Manager les \u00e9quipes commerciales et fonctionnelles d\u2019une entreprise\n

BLOC 4 : Contribuer \u00e0 l\u2019innovation d\u2019une entreprise en mode agile

BLOC TRANSVERSAL :
\n\u2022 Anglais professionnel
\n\u2022 Intelligence artificielle
\n\u2022 Analyse de donn\u00e9es avec EXCEL
\n\u2022 Communication en situation professionnelle\n


ENSEIGNEMENT COMPLEMENTAIRE SPECIALISE

\nCommerce \/ Marketing :
\n\u2022 Comportement du consommateur
\n\u2022 UX\/UI marketing
\n\u2022 Commerce international\n

\nCommunication \/\u00e9v\u00e8nementiel :
\n\u2022 Comportement du consommateur
\n\u2022 Communication \u00e9v\u00e8nementielle
\n\u2022 PAO (Logiciels Adobe \u2013 Photoshop, Illustrator, InDesign) et IA\n

\nBanque et Assurance :
\n\u2022 Conformit\u00e9, s\u00e9curit\u00e9 financi\u00e8re et r\u00e9glementation (LCB-FT, KYC, DSP2, DDA, MIF2, RGPD)
\n\u2022 D\u00e9veloppement commercial des produits bancaires et financiers
\n\u2022 D\u00e9veloppement commercial des produits
\nd\u2019assurance
\n\u2022 Pr\u00e9paration \u00e0 la certification AMF<\/p> <\/div>

<\/i>

Modalit\u00e9s d\u2019\u00e9valuation<\/span><\/h4>

\u2022 Mise en situation professionnelle r\u00e9elle ou reconstitu\u00e9e
\u2022 Projet fil rouge impliquant une entreprise partenaire fictive ou r\u00e9elle de tous secteurs et de toutes tailles, existantes ou en cours de cr\u00e9ation
\u2022 Dossier individuels ou en groupe soutenu individuellement \u00e0 l\u2019oral
\u2022 Business Game
\u2022 Mises en situation
\u2022 Jeux de r\u00f4les et \u00e9tude de cas individuelle
\u2022 Etude de cas pratique en groupe suivie d\u2019une soutenance individuelle<\/p> <\/div>

<\/i>

D\u00e9bouch\u00e9s acad\u00e9miques et professionnels<\/span><\/h4>

SCOLAIRES (Niveau 7)<\/span>
\n\u2022 Manager d\u2019Affaires Campus Dijon et Chalon
\n\u2022 Manager des Ressources Humaines
\nCampus Dijon et Chalon

\nPROFESSIONNELS<\/span>
\n\u2022 Responsable du d\u00e9veloppement commercial ;
\n\u2022 Responsable commercial \/ marketing \/ de comptes, de comptes-cl\u00e9s ;
\n\u2022 Conseiller commercial \/ Attach\u00e9 commercial ;
\n\u2022 Chef de projet commercial \/ marketing \/ business analytics ;
\n\u2022 D\u00e9veloppeur commercial \/ international \/ export.
\n\u2022 Charg\u00e9(e) de communication externe \/ interne
\n\u2022 Responsable de communication \/ Responsable de portail Web
\n\u2022 Charg\u00e9(e) d\u2019affaires en assurances
\n\u2022 Conseiller(\u00e8re) bancaire \/ assurance vie \/ client\u00e8le \/ financier<\/p> <\/div>

<\/i>

Indicateurs nationaux de performance<\/span><\/h4>

\u2022 Taux d\u2019insertion globale
\n2021 : 100% \/ 2020 : 93% \/ 2019 : 95%
\u2022 Taux d\u2019insertion dans les emplois vis\u00e9s
\n2021 : 71% \/ 2020 : 74% \/ 2019 : 74%
\u2022 Taux de r\u00e9ussite
\n2021 : 79% \/ 2020 : 82% \/ 2019 : 89%
\u2022 Taux de pr\u00e9sentation
\n2021 : 100% \/ 2020 : 100% \/ 2019 : 100%<\/p> <\/div><\/div><\/div> <\/div>

Conditions d\u2019admission pour la formation<\/span>
\nBachelor Responsable du D\u00e9veloppement Commercial<\/span><\/h2><\/div> <\/div>

La formation est organis\u00e9e par Dijon Formation. Elle est ouverte aux candidats titulaires d\u2019un Bac+2 valid\u00e9 ou ayant suivi un enseignement de niveau 5 <\/span>(anciennement III). La s\u00e9lection se fait sur \u00e9tude du dossier de candidature et entretien individuel de motivation au sein de Dijon Formation. Cet entretien avec un de nos conseillers formation est accessible apr\u00e8s une pr\u00e9inscription en ligne sur le site internet www.dijonformation.com : onglet pr\u00e9inscription.<\/span><\/span><\/p><\/div> <\/div><\/div> <\/div>

Pour plus d\u2019informations, \npr\u00e9inscrivez-vous<\/span><\/h3> SE PR\u00c9INSCRIRE<\/a><\/div> <\/div><\/div> <\/div>","protected":false},"excerpt":{"rendered":"

T\u00e9l\u00e9charger la fiche d\u00e9taill\u00e9e de la formation Responsable du D\u00e9veloppement Commercial avec 3 options de parcours T\u00c9L\u00c9CHARGER Certification professionnelle \u00ab Responsable du d\u00e9veloppement commercial \u00bb enregistr\u00e9e au RNCP pour une dur\u00e9e de 3 ans \u00e0 compter du 21\/12\/2023, au niveau de qualification 6 – code NSF 312 – structur\u00e9e en 4 blocs de comp\u00e9tences et…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pro\/page-templates\/full-width-page.php","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-3360","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"\nBachelor Responsable Marketing Commercial<\/title>\n<meta name=\"description\" content=\"Dijon Formation forme ses alternants au Bachelor Responsable Marketing Commercial et sp\u00e9cialise en Acquisition Num\u00e9rique ses Bac+3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dijonformation.com\/index.php\/bachelor-responsable-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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